How some of the most recognizable company names were created

SKYPE
From „sky-peer to peer“ – Skype

FUJI
Named after Mount Fuji, the highest mountain in Japan.

NIKE
Was named by the Greek goddess of victory. The Nike sign symbolizes her flight.

STARBUCKS
Named after Starbuck, who was character in novel Moby- Dick

INTEL
Named by short Integrated Electronics

APPLE
Apple was named by Steve Jobs favorite fruit apple. He also wanted to distance his company from the “cold names” of other computer companies at the time.

AMAZON
They wanted first letter and the word to become on A, because it would appear early, they searched dictionary and found river Amazon. They wanted Amazon company to be the biggest in the world as the river Amazon is, they named their company Amazon.

CANON
First it was Kwanon, named by Japanese name of the Buddhist Bodhisattva of mercy. To be better accepted by people all around the world, later was changed in Canon.

PEPSI
Named by digestive enzyme Pepsin

AOL
Named from America Online

ASUS
Named after Pegasus, the winged horse of Greek mythology

HOW TO MAKE RECOGNIZIBLE COMPANY NAME ?
Make your company name:
1. Unforgettable
2. Informative
3. Made up words
4. Unique
5. Easy to remember
6. Choose one key factor for your name
7. Make sure it is available
8. Easy to pronounce
9. Simple
10. Avoid geographic locations
11. Easy to spell name
12. Avoid product categories
13. Test the name on co-workers and customers
14. Different
15. Skip testing name on your family and friends

Photo 1/ Source: http://bit.ly/NUUgo7
Photo 2/ Source:http://bit.ly/KlHzLV

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